Bitcoin sales by major firms such as Riot Platforms, MARA Holdings, and Nakamoto highlight how large holders are adjusting their treasury approaches during a period of market uncertainty.
In the first quarter of 2026, these three companies sold more than 19,000 BTC combined, signaling a notable shift in strategy. This comes as global financial markets face pressure from geopolitical tensions.
Riot Platforms
Riot Platforms sold Bitcoin worth about 289.5 million dollars during the quarter, offloading 3,778 coins at an average price of 76,626 dollars each. By the end of March, the company held 15,680 BTC, including 5,802 coins used as collateral. While Riot has not provided a clear reason for the sales, it has been expanding into artificial intelligence and high performance computing.
The firm mined 1,473 BTC in the first quarter of 2026, slightly below the 1,530 BTC mined during the same period in 2025. For the full year 2025, Riot reported record revenue of 647.4 million dollars, representing a nearly 72 percent increase from 376.7 million dollars the previous year. CEO Jason Les described 2025 as a transformative year that positioned the company for future growth, supported by strong infrastructure and over 1.9 billion dollars in liquidity.
MARA Holdings
MARA Holdings sold a significantly larger volume of Bitcoin. Between March 4 and March 25, the company disposed of 15,133 BTC for roughly 1.1 billion dollars. According to the firm, this move was part of a balance sheet adjustment. A large portion of the proceeds was used to buy back about 1 billion dollars in zero percent convertible senior notes due in 2030 and 2031.
This decision marks a shift away from the company’s long standing hold strategy. During the same period, MARA also reduced its workforce by about 15 percent as part of a broader restructuring effort.
Nakamoto
Nakamoto sold around 284 BTC in March, generating close to 20 million dollars at an average price of 70,422 dollars per coin. The company had previously acquired 5,342 BTC since August 2025 at an average cost of 118,171 dollars per Bitcoin, meaning the sale occurred at a lower price than its purchase level.
Nakamoto explained that the decision was tied to liquidity and capital management needs. The funds are intended to support operations, reinvest in its businesses, and cover working capital requirements for recent acquisitions such as BC Inc. and UTXO Management GP, LLC. Despite these sales, the company maintained that Bitcoin continues to play a key role as a long term treasury asset.#crypto#cryptonews https://coinsignals.net https://t.me/coinsignalpublic
