{"id":586,"date":"2026-02-08T08:41:43","date_gmt":"2026-02-08T08:41:43","guid":{"rendered":"https:\/\/blog.coinsignals.net\/?p=586"},"modified":"2026-02-08T08:41:43","modified_gmt":"2026-02-08T08:41:43","slug":"chainstory-report-nearly-two-thirds-of-crypto-press-releases-linked-to-high-risk-or-scam-projects","status":"publish","type":"post","link":"https:\/\/blog.coinsignals.net\/index.php\/2026\/02\/08\/chainstory-report-nearly-two-thirds-of-crypto-press-releases-linked-to-high-risk-or-scam-projects\/","title":{"rendered":"Chainstory Report: Nearly Two-Thirds of Crypto Press Releases Linked to High Risk or Scam Projects"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" data-id=\"587\" src=\"https:\/\/blog.coinsignals.net\/wp-content\/uploads\/2026\/02\/IMG_1443.jpeg\" alt=\"\" class=\"wp-image-587\" srcset=\"https:\/\/blog.coinsignals.net\/wp-content\/uploads\/2026\/02\/IMG_1443.jpeg 250w, https:\/\/blog.coinsignals.net\/wp-content\/uploads\/2026\/02\/IMG_1443-150x150.jpeg 150w, https:\/\/blog.coinsignals.net\/wp-content\/uploads\/2026\/02\/IMG_1443-200x200.jpeg 200w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>High risk and scam related ventures account for the bulk of press releases circulating across crypto news platforms, according to new research from crypto communications firm Chainstory.<\/p>\n\n\n\n<p>The report analyzed 2,893 crypto press releases published between June 16 and November 1, 2025. It found that about 62% originated from projects classified as either high risk or outright scams. These classifications were based on factors such as anonymous or unverifiable teams, exaggerated profit promises, and matches against legal records and consumer scam databases.<\/p>\n\n\n\n<p><strong>Pay to Play Visibility<\/strong><\/p>\n\n\n\n<p>Chainstory highlights that many crypto-focused press release \u201cwires\u201d operate on a pay to publish model. Rather than distributing releases for journalists to review and vet, these services sell guaranteed placement across partner news sites with limited editorial oversight. As a result, visibility is effectively determined by budget, not credibility.<\/p>\n\n\n\n<p>According to the report, any crypto project with sufficient funds can appear on well known news domains, regardless of its underlying legitimacy.<\/p>\n\n\n\n<p><strong>Routine Announcements Flood the Wires<\/strong><\/p>\n\n\n\n<p>Most of the content distributed through these wires consists of low impact updates that would typically fail to meet newsroom standards. Nearly half of all releases (49%) focused on routine product or feature updates. Another 24% promoted exchange listings or trading incentives, while 14% covered token launches or changes to tokenomics.<\/p>\n\n\n\n<p>Truly newsworthy developments were rare. Only 58 releases roughly 2% of the total addressed major events such as venture capital funding, mergers and acquisitions, or significant corporate finance activity.<\/p>\n\n\n\n<p><strong>Marketing Language Overwhelms Reporting<\/strong><\/p>\n\n\n\n<p>Chainstory also assessed tone and language, finding that promotional hype dominates crypto press releases. Just 10% were written in a neutral, fact based style. More than half (54%) used overstated language, while an additional 19% were explicitly promotional. The report notes that marketing heavy claims, often packed with superlatives, go largely unchallenged in paid releases claims that would typically be scrutinized or edited out in traditional journalism.<\/p>\n\n\n\n<p>Risk analysis further underscored the imbalance. High-risk projects were responsible for 35.6% of all releases, while confirmed scams accounted for 26.9%. In contrast, low risk and established projects produced only about 27% of the total, suggesting that more credible companies rely less on paid distribution and instead attract organic media coverage. In certain sectors, such as cloud mining, nearly 90% of press releases came from projects flagged as high risk or fraudulent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>High risk and scam related ventures account for the bulk of press releases circulating across crypto news platforms, according to new research from crypto communications firm&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-586","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blog.coinsignals.net\/index.php\/wp-json\/wp\/v2\/posts\/586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.coinsignals.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.coinsignals.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.coinsignals.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.coinsignals.net\/index.php\/wp-json\/wp\/v2\/comments?post=586"}],"version-history":[{"count":1,"href":"https:\/\/blog.coinsignals.net\/index.php\/wp-json\/wp\/v2\/posts\/586\/revisions"}],"predecessor-version":[{"id":588,"href":"https:\/\/blog.coinsignals.net\/index.php\/wp-json\/wp\/v2\/posts\/586\/revisions\/588"}],"wp:attachment":[{"href":"https:\/\/blog.coinsignals.net\/index.php\/wp-json\/wp\/v2\/media?parent=586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.coinsignals.net\/index.php\/wp-json\/wp\/v2\/categories?post=586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.coinsignals.net\/index.php\/wp-json\/wp\/v2\/tags?post=586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}