XRP is experiencing one of its strongest waves of online attention in the past two years, according to data from Santiment. The spike in interest comes after a major development involving a large Japanese retail platform.
Rakuten Integration Expands Access to XRP
Rakuten has introduced a feature that allows users to convert loyalty points directly into XRP. This update opens the door for around 44 million Rakuten Pay users to access the digital asset through a rewards ecosystem valued at more than 23 billion dollars.
Santiment reports that the reaction across social media platforms has pushed XRP’s bullish sentiment to its second highest level in the last 24 months.
How the New Feature Works
Through Rakuten Wallet, users in Japan can now exchange their reward points for XRP, trade it within the app, and spend it at over five million merchant locations nationwide.
The rollout was confirmed by RippleX, which described the launch as one of the largest retail implementations of XRP as a payment option so far.
To encourage adoption, Rakuten Wallet has introduced promotional rewards. Users who purchase at least 30,000 yen worth of XRP receive bonus tokens, while those investing 100,000 yen or more can enter a lottery for larger incentives. An iOS version of the updated application is also expected after the initial Android release.
Why This Matters for Crypto Adoption
The integration is significant because loyalty points are already widely used by consumers, making them an आसान entry point into digital assets. By allowing users to seamlessly convert familiar rewards into a cryptocurrency that can be spent in real world locations, the platform reduces one of the key psychological barriers to adoption.
Ripple Expands Its Global Ecosystem
Ripple has been strengthening its ecosystem beyond this launch. Its stablecoin RLUSD has recently been listed across more than 280 trading pairs on OKX.
The company has also partnered with KBank to explore blockchain based remittance solutions, and continues its expansion in Asia through a collaboration with Kyobo Life Insurance focused on tokenized government bond settlements.
Strong Sentiment but Cautious Outlook
Despite the surge in optimism, Santiment advises patience. The firm noted that such developments do not always lead to immediate price increases. Instead, significant gains tend to occur after the initial excitement fades and market speculation settles.
Santiment emphasized that partnerships and integrations with major companies are key drivers of long term growth, especially after XRP has faced a challenging period, losing around 55 percent of its value over the past nine months.
Current Market Performance
At the time of reporting, XRP is trading at approximately 1.37 dollars. This reflects a decline of more than 2 percent over the past 24 hours and nearly 4 percent over the past week, based on data from CoinGecko.
Although the token has gained about 3 percent over the past month, it still remains far below its all time high of 3.65 dollars reached in July 2025.#crypto#cryptonewshttps://coinsignals.net https://t.me/coinsignalpublic
