Ripple has announced a new partnership with the Kansas Jayhawks that will place the XRP logo on the uniforms of one of the United States’ most successful college athletics programs.
The company described the agreement as a historic milestone, marking the first cryptocurrency sponsorship of a major collegiate sports program.
The Kansas Jayhawks, which represent the University of Kansas, have won 15 national championships, including 12 NCAA Division I titles. Beginning this fall, the XRP logo will appear on the team’s official game jerseys as part of what both organizations described as a shared commitment to innovation and excellence.
According to details released by Ripple and Kansas Athletics, the jersey patch will be designed to complement the team’s existing color schemes and will appear in Crimson, Blue, or White depending on the uniform being worn.
The XRP branding will be featured exclusively on official game uniforms and will not appear on practice apparel, travel gear, or sideline clothing.
Kansas Athletics also clarified that officially licensed Adidas jerseys sold through retail outlets will not include the XRP patch. However, fans purchasing official game jerseys from the university’s Jayhawk Outfitters store will have the option to add the patch during the purchase process.
Ripple Chief Executive Officer Brad Garlinghouse said the partnership carries special meaning for him, describing it as a rare occasion where his professional career and personal background intersect.
Garlinghouse, who was born and raised in Kansas, earned a bachelor’s degree in economics from the University of Kansas before completing his MBA at the Harvard Business School.#crypto#cryptonews https://coinsignals.net https://t.me/coinsignalpublic
