Binance is marking its ninth anniversary by showcasing continued user growth and a broader push into traditional financial services, underscoring its evolution from a crypto exchange into a multi asset investment platform.
The company now serves 323 million registered users across more than 100 countries, cementing its position as one of the world’s largest digital asset platforms.
User Base Continues to Expand
According to Binance, its user community now represents roughly 43% of the estimated 741 million cryptocurrency owners worldwide.
The milestone highlights the industry’s rapid expansion since Binance launched in July 2017, when the global crypto population was estimated at fewer than six million users.
Despite mixed market conditions during the first half of 2026, Binance reported 7% growth in registered users. Institutional participation also continued to rise, with the number of institutional clients increasing by 9% over the same period.
Trading activity kept pace with the expanding user base. Binance processed an additional $11.4 trillion in trading volume during the first six months of the year, bringing its cumulative lifetime trading volume to $156 trillion, a 7.8% increase from the end of 2025.
Traditional Finance Becomes a Bigger Focus
Alongside its crypto business, Binance has continued expanding into traditional financial products.
The company said monthly trading volume across its traditional finance offerings has exceeded $80 billion since March, reflecting growing interest in products beyond digital assets.
A key addition was direct stock trading, introduced in June as part of Binance’s broader financial services strategy. The offering accumulated $1 billion in assets under management within its first month and generated more than $3 billion in cumulative trading volume.
Binance also reported strong early demand for its tokenized US equities, branded as Stocks. The product surpassed $100 million in assets under management within two weeks of launch, with nearly 47% of trading activity taking place outside standard US market hours.
Expanding Access to Global Markets
Co CEOs Yi He and Richard Teng said the company remains focused on serving both retail and institutional investors through a wider range of financial products.
According to the executives, recent launches such as direct stock trading and tokenized equities are part of Binance’s broader strategy to make global financial markets more accessible to users around the world.
To commemorate its ninth anniversary, Binance also unveiled a community campaign titled “Built by You,” featuring up to $4.5 million in rewards alongside an interactive virtual experience for users.
The milestone comes as regulatory frameworks continue to mature across major jurisdictions and institutional adoption remains one of the defining trends shaping the digital asset industry.#crypto#cryptonews https://coinsignals.net https://t.me/coinsignalpublic
